midfieldgroup

Midfield has expanded its export operation and sourced new markets in Iran and Egypt. Midfield Managing Director Colin McKenna said the typically untraditional markets were now becoming growth areas.

“In the last 12 months we’ve probably moved more away from the traditional Japanese, American and Middle East markets and into new areas,” said Mr McKenna.

“Egypt and Iran seem to be emerging markets and while they have been considered in the past as alternatives due to their volatility and unstable economies, they are now becoming stable markets for Midfield.

“There has definitely been a shift away from the States and Japan to these more untraditional markets.” As an added bonus these new destinations are more lucrative. “We are currently exporting beef, lamb and veal to these new places and receiving a better return than we were from other markets, which is great for all involved with Midfield.

“All our veal went to Egypt this year, which is unheard of.

“The sourcing of these new markets is testament to the company brand, the quality of the stock producers supply and the hard work and dedication of the team across Midfield, especially in marketing, sales and production.”