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At The Midfield Group, we believe a quality product, consistency of supply and devotion to what we do are the cornerstones of a successful enterprise.

This philosophy has allowed us to grow from a small abattoir to a significant player in the international market. We are continually expanding our global markets, distributing produce fresh to the world daily. As a leading Victorian meat processor, product slaughtered in Warrnambool today can be in Victoria’s capital, Melbourne, tomorrow and on a supermarket shelf anywhere throughout the world the following day.

We are an Australian Halal meat processor and follow strict guidelines to cater for our Halal markets. We product a range of primal cuts and associated red and green offals, in addition to our range of chilled and frozen carcase products.

We also produce a range of by-products which cover numerous markets and crucial initiatives. Our hides and skins are free from tick and brand scars. They are recognised for their high quality and exported worldwide for further processing and the manufacturing of products. We also produce products utilised in cheese making, cosmetics and pharmaceuticals, including cancer research.

Our Midfield International, Midfield Trading and Midfield Commodities arms cater for all international and domestic trading components, with a vibrant and progressive sales and marketing team keeping a finger on the pulse of markets all over the country and the world.

As an Australian meat processor with strong export markets throughout the Middle East Gulfood it is a must do on our marketing and promotions calendar. We have been attending for many years and find it the ideal way to promote our product, our company and increase our profile in the Middle East and other markets.

This year we will have new marketing material and new product on display. We will also be marketing our point of difference, that while we are able to supply you with first-class product, we are a privately owned company which provides personalised service, where you deal directly with the people you speak with on the phone.

Our new 246 Lamb Cuts are an extension of the 246 chilled carcasses currently in demand in the Middle East. Our new range includes cuts such as lamb legs, racks, shoulders, shanks and loins. This range continues to combine tenderness and flavour and is slaughtered using traditional Halal methods.

Middle East Representative:
Wayne Moore
E: wmoore@midfield.com.au

Visit us at Gulfood Dubai, 21-24 February 2010
Stand D6-40 Hall 6 www.gulfood.com
www.gulfood.com/page.cfm/link=15