Superior Midfield Products

Superior Products

At the Midfield Group we are committed to providing you with superior products at all times. Our meat and associated products will always be of the highest standard, with stringent quality assurance principles in place and regular reviewing of the methods we use across all facets of our business.

Sustainable Practices

Sustainable Practices

We are committed to reducing our environmental footprint, through the development of new technologies and the use of sustainable farming initiatives. Animal health and wellbeing is at the forefront of our day-to-day work ethic, while working for the long-term future of our community is at the core of our business.

Growth & Stability

Growth & Stability

At the Midfield Group we will continue to grasp and actively seek out new domestic and export opportunities, to maximise our success and enhance the secure environment we offer our employees and their families.

From our farms to you

More than 80 countries import Midfield’s quality product, which is sourced largely from local farmers and the company’s extensive pastoral operations.

Local foundations, global reach

From humble beginnings Midfield has become a major player in the global marketplace.

Australia's finest

The company’s state-of-the art, internationally recognised abattoir is Australia’s largest multi-species meat processing plant, with a throughput of more than 2.8 million beef and small stock annually.

The Midfield Group

The Midfield Group is one of Australia’s most successful meat processing companies. It is 100 per cent Australian owned and operated by the McKenna family.

About Us

Midfield News

Staying fit and healthy

A fit and active team of Midfield representatives donned their running gear recently to complete in Warrnambool’s annual Surf to Surf fun run. A team of 32 people – including children – were involved in group training sessions to tackle the picturesque, hilly course in the run and walk categories. And we’re very proud to announce we won the 10 kilometre Corporate Challenge as the fastest team entry! We take health and wellbeing very seriously and this team entry was a natural progression from our healthy living philosophy. Participants could tackle a 10km run, 6km run, 6km walk or 3km lap of the... read more

New head office for Midfield

The Midfield Group has opened a new office at its Warrnambool plant. The new office signifies the significant growth of the group, with the number of office staff tripling since the previous office was opened in 1995.

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Midfield operating Colac scales

Midfield has extended its service to the Colac community, now operating the Colac scales. Livestock officer Kevin Robertson said Midfield had been operating the service since early this year. “It’s basically a depot where we buy all grades of cattle, sheep and bobby calves,” Kevin said. “We only weigh calves there, all other stock are weighed after we transport them to Warrnambool.” The Colac Scales operate Monday (9am- 3pm) and Thursday (9am-1230pm). “Interest in the service is very strong and we’re getting lots of positive feedback. It’s another way Midfield is servicing farming... read more

New animal welfare standards

Producers are being urged to familiarise themselves with the regulations surrounding animal welfare on the eve of the introduction of new standards. Midfield’s Noel Kelson said Midfield and all processors were heavily regulated in terms of animal welfare. “There are international obligations relating to animal welfare and as a nationally accredited organization with the Australian Animal Welfare Certification System (AAWCS), we take this responsibility very seriously,” Mr Kelson said. “Animals with broken legs or other major injuries absolutely cannot be moved or transported and it is the producer’s responsibility to make sure these animals are euthanized as soon as possible. “There will be a change in some people’s perceptions of animal welfare standards with the onset of new Primary Production Processing Standards (PPPS) from the 30th of July. This new standard for meat extends the definition of a “meat producer” to include a business, enterprise or activity that involves the growing, supply or transportation of animals for human consumption.” Mr Kelson said the Australian Livestock Processing Industry Animal Welfare System (AAWCS) had been in place since 2013, to help facilitate positive and proactive industry animal welfare practices. “This is an independently audited certification program designed for processors to demonstrate compliance with best practice animal welfare standards. “They cover all animal welfare activities, from receipt of livestock to humane processing. “There is no doubt that both domestic and international expectations of the manner in which people handle animals has come under increased focus in the past few years. All participants in the supply chain need to be acutely aware of their responsibilities for these outcomes.... read more